WHAT is PR and marketing?

The Why, WHAT, When, Who and How of PR & Marketing PR is about reputation.  It helps people understand what your organization does and why it does it.   As the eyes and ears of the company or organization, it monitors the marketplace to understand vital shifts in...

WHEN is PR and marketing done?

The Why, What, WHEN, Who and How of PR & Marketing PR & marketing is done at almost all stages of a business cycle from start-up idea to product.  It is often used to increase awareness and show value when a company needs to: Secure funding Recruit employee,...

WHO does PR & marketing?

The Why, What, When, WHO and How of PR & Marketing In client-based organizations, every employee is doing PR and Marketing, especially anyone who interacts with a client.  Although the burden level differs (e.g. sales directors and leads must have a much higher...

HOW is PR & marketing done?

The Why, What, When, Who and HOW of PR & Marketing PR & marketing is done in alignment with business goals.  When done right, it is more than the sum of the parts.  Many times PR & marketing are done in a fragmented fashion: speak here, put out a press...

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