Little Dog was founded 15 years ago with a simple but important belief: that great science deserves clear, strategic storytelling, no matter the size of the company. From the beginning, the work has centered on partnership. We have been brought in when companies are...
1. Speak in plain and concise language – slow down, check in. Being articulate means the audience understands you clearly and effectively. Thus, you must know your audience and speak in their language. Check in with them to make sure you are meeting their needs as you...
1. Who are your audiences? Answering this question will guide the overall design, including structure, visuals, messaging, content, and tone. PR and marketing should be integrated during the entire website design process, but especially at this beginning step. ...
I am on a panel tomorrow at the Second Annual “What Can You Be with a PhD?” STEM Career Symposium hosted by UC San Diego Postdoctoral Association. The panel will feature those who have pursued careers in science writing and communications. We were prepared with six...
Quick Definition of Trademarks Trademarks are important and valuable assets for most businesses. A trademark is any word, name, symbol or device (or any combination thereof) that identifies and distinguishes the source of the goods from one company versus another....
