You formulated a social media strategy, you have an editorial calendar of content and you are ready to interact with your followers (both positive and negative). Every one has been prepped on the social media team, and it all is running smoothly…
…until…
An employee tweets on their own personal account something that sends the Twitter-sphere boiling, and your organization is now having to deal with it.
PR News reminds us that even our personal tweets are under public and organizational scrutiny, when an offensive tweet sparked a backlash against John Hopkins.
It is a good reminder that not only do companies and institutions have to have social media policies and guidelines, but they must also support those documents with presentations and training with employees and staff about the risks and expectations of using social media. Organizations should give clear guidance on what behaviors and outcomes are expected before these events occur.